01
The Client
Elite Meetings International a company small tight-knit group that aimed to be a user-centered event planning and hotel managing web portal before it branced out into the mobile device world with event software for real time events. Elite's identity was characterized by its clean design, ease of use, security and trustworthiness.
Quartly Events for AttendeeHub
RFP's sent daily
02
Multiple Challenges
As the company's product became more solid and reliable, the business focus switched to the acquisition of users. One major project was their system and marketing emails needed a complete overhaul.
Elite needed to
Increase
Users' Engagement
My strategy
Design
Responsive Emails
&
Gain
Users' Interest
Develop
A Trustworthy Identity and Mobile adoption
03
The Approach
Emails
When I was hired the email system was antiquated and needed to be updated. I created a responsive template for their system and marketing emails. I also did extensive user testing on multiple platforms and devices.
The Map
Casing out what email trigger when users or system actions took place.