Elite Meetings International a company small tight-knit group that aimed to be a user-centered event planning and hotel managing web portal before it branched out into the mobile device world with event software for real time events. Elite's identity was characterized by its clean design, ease of use, security and trustworthiness.
Quartly Events for AttendeeHub
RFP's sent daily
As the company's product became more solid and reliable, the business focus switched to the acquisition of users. One major project was their system and marketing emails needed a complete overhaul.
Elite needed to
When I was hired the email system was antiquated and needed to be updated. I created a responsive template for their automated emails generated on the backend of SpeedRFP as well as their marketing emails. I performed extensive user testing on multiple platforms and devices before any of these went live.
Casing out what email trigger when users or system actions took place.