Echo Audio

Managing Identity and Web presence

Sept 2012 - May 2014

01

The Client

Founded on March 1984, Echo is now a leader in AVB ( Audio Video Bridging ) technology for the automotive and R&D industries.

Their mission, is to make AVB products for automotive & professional audio systems, as well as ease of use and intuitive testing and measurement software for everyone.

$3k

Product for Automotive testing

1st

Full stack AVB testing software and API

02

The Challenge

Echo Audio needed help from a design partner to quickly move forward in the creation of communication pieces for its users.

Echo Audio needed to

Increase

B2B' Share Base

AVB Awareness

My strategy

Convey

Echo Audio's AVB Technologies

&

Make

AVB a new automotive standard

Create

A tech buzz

03

The Approach

Understanding the technical complexities of AVB so I could convey them to prospective buyers and early adapters.

Photography

Chosen as the ultimate visual language to display real products, and communicate Echo Audio’s professionalism. All photos were taken by me as well as, any post work on these images.

Website Design

Landing Pages (Iterations)

Echo Home
Echo BR
Echo Software

Some Other Sections

echo Wallet
Echo Work
Echo study

Website Development

Professional Audio and AVB

EchoAudio.com has had a presence for over 25+ years. Their AVB business is brand new. Most professional audio users currently don't have a need for AVB and since no products exist currently for Echo's professional audio equipment, I decided it would be in the company's best interest to create a second site that focuses on AVB strictly. This way Echo's two businesses are separate and the SEO for each is unique and directed towards the correct prospective customer.

Business to Business

My challenge was to develop Echo Audio’s B2B creating more relationships with the Automotive and R&D industries. Being true to Echo Audio’s standards, creating a clear message as well as including very detailed specifications to get engineers, programmers as well as executives interested in Echo's products.

Product showcase

I storyboarded, designed, and created the 3d assets and animation for this piece for their USB Echo2 Product.

04

The Results

+30k

Monthly Active Users on Site