01
The Client
Founded on March 1984, Echo is now a leader in AVB ( Audio Video Bridging ) technology for the automotive and R&D industries.
Their mission, is to make AVB products for automotive & professional audio systems, as well as ease of use and inuitive testing and measurement software for everyone.
Product for Automotive testing
Full stack AVB testing software and API
02
The Challenge
Echo Audio needed help from a design partner to quickly move forward in the creation of communication pieces for its users.
Echo Audio needed to
Increase
B2B' Share Base
AVB Awareness
My strategy
Convey
Echo Audio's AVB Technologies
&
Make
AVB a new automotive standard
Create
A tech buzz
03
The Approach
Understanding the technical complexities of AVB so I could convey them to prospective buyers and early adapters.